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A DISAPPOINTING DISCOUNT

Why a disappointing discount? Well, because the pay gap between men and women in Australia is disappointing, especially in Western Australia. Australian women in 2021 have had to work about two months more, on average, to earn the same as men did. A massive 21.9% is the average amount a woman’s salary is discounted in Western Australia, it’s the largest gender pay gap in the nation! Beyond the statistics, gender gaps in earning and economic outcomes are a reflection of something way deeper. Gender pay gap simply discriminates women from power. It’s a reflection of women being valued less than men. These gender imbalances compromise the opportunities, freedoms and rights that are available for women, in contrast what is granted for men. That’s why gender pay gap really matters!

For International Women’s Day, we’ve decided to discount My Foodie Box by 21.9% for the next 80-days* regardless of your gender identity, and pledge to donate part of the proceeds to the Australian Gender Equity Alliance.

“Hopefully, we don’t have to offer any disappointing discounts like this next year.”

At My Foodie Box we celebrate the incredible women in our lives every day of the year but International Women’s Day gives us one more reason to do exactly that. International Women’s Day is celebrated globally on March 8th recognizing women’s achievements, raises awareness and encourages to stand up for gender equality in the workforce and in everyday life. Celebrating International Women’s Day goes back to the early 1900s when 15,000 women crowded the streets of New York in hopes for better working conditions, pay and voting rights. From then on, the first-ever Women’s Day was established in 1909 and has continued to spread around the world, now being celebrated internationally.

“Feminism isn’t about making women strong. Women are already strong. It’s about changing the way the world perceives that strength.”

My Foodie Box is a WA-local meal kit delivery company that grew from a genuine passion and love for food. Mai, a young mother of an 8-month-old and CEO of My Foodie Box grew up in Paris where her parents were running successful restaurants which are still operating today. So, her business idea was always going to be around food. Mai simply just wanted to make dinner time easier and healthier for busy WA families. And that’s how My Foodie Box was born! Our Director of Product Development Jess summed My Foodie Box up perfectly: We are not just providing meal kits. We are nourishing families. Our recipes are created by talented, passionate chefs and are dietician approved, plus we get to work with amazing produce from local suppliers. It’s obvious that our meal kits take the stress out of meal planning, shopping, and cooking – but what I love most – is knowing that every day, we are creating opportunities for families to strengthen their relationships by spending time together at dinner time, share stories from their busy days and bond over a delicious meal. Our goal is to bring joy back into the kitchen and I firmly believe we are achieving this with every box we deliver.”

“My Foodie Box – healthy home cooking made easy!”

We can proudly say that My Foodie Box leadership team is 66% of women who are also extremely high achievers. In order to promote gender diversity it is important to develop a more nuanced understanding of why women make great leadership candidates. When women become leaders, they provide a different set of perspectives that often bring effective solutions. Our day-to-day life at the HQ isn’t a standard office environment, it’s so much more! We are all about supporting gender equality and work-life balance. Like our Executive Chef Yuki, a young mother of an 1-year-old said: I love the flexibility of my work hours. I can start work late or finish early as long as my weekly tasks are on track. My toddler is in the office creche 3 days a week, it’s incredibly nice to see him at work which means I don’t miss out on his precious growth.” One of the many amazing employee benefits at My Foodie Box is the office kids creche. It’s available for all My Foodie Box employees so that our employees have less stress about childcare arrangements and can be part of their little one’s growth on daily basis.

“Women are the real architects of society.”

Having work life balance is one thing but also being able to jump out of your bed in the morning and be excited about going to work is another. Employee engagement is one of the most important indicators in measuring work satisfaction. Employees today want to be involved in their work, enthusiastic about the organization they work for and have a sense of belonging. Like our Operations and Logistics Director Lizzie said: The most exciting and interesting part of my role is how no two days are the same. As a growing company operations and logistics are at the heart of making sure our product is picked and packed with love and care and shipped to our customers ready for them to enjoy. Each week of growth provides a new challenge for our teams from training new staff to planning new suburbs for our drivers to deliver to!”

Going back to gender equality and My Foodie Box. You may be thinking this isn’t something we need to be talking about in Australia in this day and age. That here, sexism died long ago. However, while we have come a long way over years, and we’re getting closer to gender equality, we’re not there yet. Nearly two-thirds of ASX companies have no women in roles with profit and loss responsibility on their executive leadership team. We are strong believers and supporters of female leadership and will be forever pushing our female employees to climb and succeed on their career ladder. We can proudly say My Foodie Box was listed as a public company on the ASX earlier this year. WA company that’s founded and ran by a young female CEO is now set for an exciting expansion nation-wide after the completion of an oversubscribed IPO and successful listing on the ASX, raising a whopping $6 million!

“I am a woman, what’s your superpower?”